Let’s face it. The quality of your Instagram account is determined by the quality of your bio. OK, maybe that’s a bit extreme. But we can all agree that a good Instagram bio is an important part of your Instagram strategy. Unfortunately, many users don’t know how to make the perfect Instagram bio for their business or personal account. It is always surprising users don’t optimize this very important area of their profile. While some users have highly engaging and creative bios on people’s profiles, others are just plain boring! It makes us wonder if they know there are simple steps they can take to come up with the best possible Instagram bio.
Having a good Instagram bio is extremely important. The platform is great for building brands and even driving conversions – whether you are just sharing your raw photos or your created videos. But what makes a bio good? How can you make your bio stand out from the crowd? Below are some of the top tips that you can follow:
Add Emoji
Emoji are a great way to add some personality to your bio. You can use them to show off your brand or even highlight certain elements of it. For example, if you sell coffee mugs and want to emphasize that they’re made with ceramic, then use an emoji that represents this material. You can also use emojis to show off some of the benefits of your product. For example, if you sell makeup and want to emphasize that it’s cruelty-free, then use an emoji that represents this fact.
Show Personality
If you want to make your bio stand out, then you need to show off your personality. Try adding some humor into the mix and discover the reaction of the audience. If you’re funny, then people will be drawn to your bio because they’ll want to know more about who you are as a person.
Another way to showcase your personality is to share interesting facts that you want to share with your audience. For example, if you’re a pro football player who loves to cook, then share this fact in your bio. It shows that you have interests outside of what you do for work which makes people more likely to follow you.
Avoid Sharing Cliche Quotes
When you’re sharing a quote in your bio, it’s important to avoid using cliche quotes. These are quotes that everyone uses in their bio and they don’t really say anything about who you are as a person. For example, if you’re an entrepreneur and you want to share a quote then try not sharing one from Steve Jobs or Elon Musk because it doesn’t tell people anything about what makes you unique or different from them.
Add a Call to Action
You can use a call to action anywhere in a bio and it’s important because it gives people a reason to engage with you. You should include a call to action in your bio if you want followers to do something like share their story or leave a comment on what they think about the topic. It doesn’t have to be as obvious as this, but make sure that it’s clear what people should do next.
A call to action is a simple phrase that encourages your followers to take some sort of action, whether it’s clicking on a link or sharing the post with their friends. If you want people to click on your link then make sure it’s easy for them by using words like “click here” or “check out this article.” You can also find some YouTube video ideas to determine how to properly use a call to action for your Instagram bio.
Tell Your Story
The best way to build trust with your followers is by telling them a story. People are naturally drawn in by stories because they’re an easy way to share information, and they also create a connection between you and your audience. If you want people to feel like they know you then telling them about what makes you unique will help with that goal.
Take Advantage of Your Name and Username Fields
When you’re setting up your social media accounts, take advantage of the name and username fields. You can use these to make your account more memorable by using a catchy phrase or adding a hashtag so people can easily find you online. It’s also important to make sure your profile photo is an accurate representation of who you are and what your brand stands for.
By using a photo that’s professional and polished, you’ll help to make your brand appear more credible to your audience. Finally, set up an email address for your business that you can use across all of your social media accounts. It’ll be easier to find this way for online users.
Do Some Instagram Bio Split Testing
Now it’s time to do some split testing on your Instagram bio. Review the bios of your industry’s top brands to see how they write them. Are they using emojis, too? Do they add a link in bio? You can even take a peek at how some of your competitors are using Instagram and learn from them. Try changing up some things and see what happens.
To help you get the most out of your Instagram bio, it’s a good idea to try split testing. With this technique, you’ll create two different bio versions and then post them at the same time. You will choose the winner based on how many engagements it receives!
If you want to maximize your chances of gaining followers on social media, especially Instagram, your bio sections must be as good as they possibly can be. How you present yourself on social media has a huge impact on how others see you and can therefore greatly influence their decision to follow you. All of this ultimately boils down to choosing a good Instagram bio. Make sure that you choose one that is well-written, gives important info about yourself, and is filled with action words.
Table of Contents
