Hey, are you looking for Instagram contest ideas to grow your brand? If yes, this blog is perfect for you. Below we’ll share the 7 best and the most effective Instagram contest ideas that you can use and easily grow your brand awareness.
What is Instagram Contest?
An Instagram Contest is a contest that is hosted by brands or social media influencers. Typically, the purpose of a contest, giveaway, or challenge is to build the engagement of the audience to spread more awareness about the brand. It grows a larger following or increased engagement so let’s dive into the fundamentals of the Instagram contest.
Benefits of running an Instagram contest:
The primary prospect of running an Instagram contest is to attract more and more eyes to your Instagram brand profile. Although it comes with a series of other benefits as well. You can also buy Instagram followers to make you stand out from the crowd.
- Grow your audience
- Increase your account’s engagement
- Nurture your existing followers
- Drive more traffic toward your business
All the above-mentioned points are huge benefits that are helpful in boosting your traffic and driving engagement. If the contest is done properly it can act as a perfect introduction to your new followers.
Best practices for running contests:
If you want to run a successful Instagram contest then outline important considerations you must take into account when you are planning your contest.
You must have a clear goal for the contest in your mind
- Boost engagement on your posts.
- Drive growth to your Instagram following.
- Get more people to sign up.
- Get more user-generated content
This will help you to have a clear vision of your contest and will allow you to use it to the fullest potential.
There are 7 most effective contest ideas given below to boost your performance to the next level:
Idea #1: Tag to Win
The tag-to-win contest idea is a very unique and straightforward type of contest. All you have to do is to ask people to tag their friends in the comments section so that they can participate in the contest, as well, and win the prize. This contest format has done a great job of improving the profile’s organic reach of many re-known Instagram accounts. That’s because once you tag someone, they will get a notification for it and they will definitely go and check out your profile and potentially become a follower. They may also tag their friends or family members creating a viral feedback loop, and bringing more people into the competition of contest. To add more power to the impact of this feedback loop, you can also ask people to follow your account along with tagging someone. Use Instagram profile downloader and maximize the winning potential.
Idea # 2: Like to Win
With this type of Instagram contest, you ask people to like your content if they want to participate in the contest and get a chance to win. You can even use the same phrase ‘double-tap to win’ because on the Instagram app, double-tapping a photo automatically adds a like to it. This is the best chance by which you can drive the attention of the participants to your other social media handles as well by asking people like your brand on Facebook, making it easier to increase visibility and also maximizing the impact of your contest. To boost your follower count, you can introduce a rule of following your profile, a mandatory step, for all participants to win the contest.
Idea #3: Selfie Contest
We all know that Instagram is arguably the home of selfies, so this type of contest is proved a great match for the platform. It is a type of contest that works so well, especially with product pictures. In a selfie contest, you tell them to post a picture of themselves while they are using your product, or have your product somewhere in the background of their selfies. This contest format is very helpful for businesses because it helps to show the usage of your product to your potential customers and is undoubtedly an excellent form of user-generated content for your products. You can create a unique hashtag while writing the description for a selfie contest and then ask people to use this hashtag in the description of their posts. It will be also very easy for you to find pictures of people that are related to this contest simply by searching that hashtag on Instagram. At the end just pick the picture that you think is best and announce the winner.
Idea #4: Photo Contest
The photo contest is very much similar to that of the selfie contest which we just covered. The main difference is that in this contest people are not bounded to upload their selfies only rather they can take pictures of anything they want and participate in the contest by uploading them. As same the selfie contest, you ask people to submit photos using a relevant hashtag so that you may search their entries using this hashtag. With such a type of contest, you don’t always have to offer a physical prize, you can rather feature their content on your profile as a winning prize.
Idea # 5: Voting Contest
A voting contest on Instagram revolves around the following steps:
You tell people to upload a piece of content along with a designated hashtag. You also ask them to tag your profile in the description of their post. Your followers then search the same hashtag on Instagram to find all the entries made by participants and therefore they vote for the one they feel is the best. The easiest way to identify the most liked entry is to ask people like the one they feel is the best of all others. In this way, the most-liked entry is set as a winner.
Idea # 6: Caption Contest
A caption contest is a type of contest in which you ask people to caption a photo that is uploaded by you. in this way, you can either pick the best caption using your own judgment or ask your audience to like the best caption. The caption which gets more likes is the winner. The first option help prevent people from artificially inflating their likes whereas the second option can be a very good way to engage your audience.
Idea # 7: Challenge Contest
If you are having a short amount of time but need to put together a contest, a challenge contest can work wonderfully in such circumstances. While running this type of contest, you just need to come up with a simple challenge for people, and the person who solves the challenge is likely to win. The challenge should not be so complex to accomplish and it is proven thing that simpler contests generally draw more social engagement and participation from the audience.
Wrap Up:
After reading this blog completely, you would have understood the importance and usage of Instagram contests to grow brand awareness effectively. After you have successfully run your first contest, you will come to know that the whole process is a lot of fun. It is probably much easier than is it expected to be.
You only need to be very careful while deciding the contest theme, creating the rules, and establishing hashtags. You can also fuel up user engagement by cross-posting the contest on Facebook. Do as much as you can to encourage people to invite their friends to participate in the contest.
If you are having any tips related to running Instagram contests do share me in the comment section below:
Thank You
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