Digital signage is easily the Rolls Royce of marketing. At first glance, you might think it’s unnecessary, but little do you know about the benefits it offers! Marketing has come a long way in the past two decades. As the internet took over the world, TV ads and print media became obsolete and a pastime for older people. Businesses have found better marketing methods and consumers want to see dynamic ads, not the same old static ones we see around everywhere. More so, they want them displayed on giant screens. That’s where digital signage comes into play and your business needs digital signage.
In simple words, digital signage refers to when you put up content on a screen, usually for marketing purposes. That might sound a bit extra to you, but digital signage can be a gamechanger for your business if you play your cards right! Here are the top four reasons why your business needs digital signage.
Digital signage grabs attention
Let’s face it – we live in a world where people are constantly bombarded with marketing messages. You see them on TV, on your phone, and even on billboards when you’re out and about walking. They have become so common that most of us have learned to tune them out. But with digital signage, you can grab people’s attention in a jiff and compel them to stop and have a look.
By its very nature, digital signage is highly interactive and lets you engage with an audience in a meaningful way. After all, why do all the hot spots like Times Square in NY have ads flashing on big screens? Think about it – it’s because people prefer watching dynamic ads on screens. Therefore, digital signage is a tried and tested way of getting the word across to your audience.
Connect with more people at lower costs
Ever since the dot com boom took over the world, marketing has become cheaper and more effective. Digital signage is one of the more recent mass marketing tools that has come out. Compared to other mediums like newspaper or TV ads and billboards, it’s much cheaper and comes out on top every time!
Speaking of costs, digital signage both production, and distribution costs. Setting up LED advertising signs would cost you only $0.15 for every 1,000 impressions – that’s as cheap marketing can get nowadays! With digital signage, you can reach a far wider audience than with traditional marketing methods at a fraction of the cost. So, if you’re looking for an affordable way to market your business, digital signage is the way to go! If you’re out of ideas, I recommend using digital signage templates.
Update your content instantaneously
The most significant advantage of digital signage is that you can instantly change your content. That’s big since you can’t change what you said earlier in all other forms of marketing. For example, you can’t amend a TV ornewspaper ad. Even in paid campaigns on social media marketing, you can’t change your ad unless you pay extra.
You don’t have to think things through dozens of times when using digital signage because you can always change or tweak it later at zero cost. You may think this isn’t a big deal, but have you wondered how fast things change in today’s rapidly-changing world? What if your retail store changes its consumer policy tomorrow – how will you communicate that to your customers?
Harness the power of video
Did you know that a minute of video equals 1.8 million words?! No wonder why people prefer watching vlogs to reading blogs. So, why would they like static ads when they can watch a much more enticing video ad?
Digital signage lets you channel such power. Imagine what you could achieve with this level of marketing? Of course, your videos should be high-quality (preferably 4K) on a giant screen, and that will surely capture people’s attention and help you communicate your message much more effectively. Not to mention, you can also play around with other video effects to make your content more impactful.
Some food for thought
As you can see, there are plenty of reasons why your business needs digital signage. But that doesn’t mean you should discount other forms of content distribution like social media and website content. You would probably need a graphic designer to create creative banners you can post on social media or run on digital signage, no matter which medium you choose. However, you can save considerable costs if you use an online poster maker.
Ultimately, whether digital signage is suitable for your business depends on whether you need that kind of enticing mass marketing. Usually, the telltale sign is if you need to run an ad on TV or a newspaper. But even in other cases, it’s better to have enticing videos up and running on digital signage.
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