Luxury furniture brands’ marketing strategies have had to evolve quickly to account for the new advertising channels created by social media. Creating beautiful furniture is not enough to build a successful furniture business.
Most buyers consider furniture to be a long-term investment. This means your products must be in front of the right people at the right time and leave a positive, lasting impression. That does not happen by chance.
A furniture marketing strategy is your road map. Exclusively for getting potential customers to think of your brand whenever they’re ready to make a purchase.
Read till the end to learn some of the key components of a bomb furniture marketing strategy. We have discussed some important steps you can take to get your brand into the minds and hearts of your ideal customers.
1. Understand the Buyer’s Psychic
The way you market to your customers is determined by who they are. Even if you are willing to sell to anyone, the fact is that some people will prefer your products over others. If you can figure out who those people are, you’ll sell more furniture.
If you don’t know how to describe your main customers, ask them!
Conduct in-store and online surveys to get a better picture of your ideal shopper’s age, gender, hobbies, occupation, average income, and preferences.This information will assist you in determining which television and radio stations they listen to. Also, which newspapers and magazines they read, and which social media platforms they use.
As a result, all of which will influence where you spend your emotional and financial marketing energy.
2. Create a Stunning Website
According to a recent survey, up to 87 percent of customers conduct online research before visiting a store. With this in mind, your website must be a key component of your furniture marketing strategy.
You’re in the business of making beautiful things such as dining chairs wholesale being a furniture seller. Show off your design skills on your website.
Here are some things to think about:
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Don’t Make Things Difficult
You want to keep a customer’s interest once you’ve gained it. Make sure your website is simple to use for customers. No matter if they want to look for design inspiration, place an online order, admire specific products, or find directions to a local retail outlet. This includes ensuring that your load times are fast. Nothing turns off a potential customer faster than slow service!
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Feel at Ease
Customers surf the web everywhere, including on the go, in our always-connected world. Make sure your website is easy to use in all formats. This includes traditional web browsers, tablets, and smartphones.
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Maintain Your Appearances
Make sure your products are in good condition. Give your furniture a celebrity makeover with high-quality images that will inspire your visitors. Display items, rooms, or decor themes. Make your website a destination for customers seeking inspiration, even if they are not (yet) in the market to buy. You can learn to do this in the best manner by visiting top furniture trade show displays Las Vegas.
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Stay With the Times
People who decorate their homes are looking for new ideas, and you don’t want your website to feel stale or dated. Even if your brand is more traditional, a refresh will demonstrate to customers that your company is up to date and relevant. Your content should also not be static. Your website, like interior design moods, should evolve. Show off new products or highlight existing products in new ways.
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Make Furniture Experiments
Create a strong brand identity that will help people remember your furniture and the spaces it creates. You can go for 3D, as well as augmented reality or virtual reality tools. They will help your prospective customers in terms of getting close and personal with your unique products. This will make a lasting impression. Nothing strengthens a bond like seeing how a sleek new table would look in your own dining room.
3. Develop a Customer Retention Strategy
According to research, retaining existing customers costs less and generates more profits than acquiring new ones. Once a customer has made a purchase from you, give them a reason to keep doing business with you.
Make the most of your social media platforms. Encourage customers to take surveys or share their favourite photos of your products in their homes. Consider providing personalized discounts or promotional offers as a benefit for being associated with your brand.
And, for more information on increasing your online revenue, see infographic which contains tactics that any business owner or marketer can implement right away to improve their furniture marketing strategy and sales.
4. Go for Loyalty Programs and Referral Rewards
Customers are more likely to be loyal to brands when they receive something in return. Because most customers do not buy furniture on a regular basis, a traditional loyalty programme may be difficult to implement for a furniture retailer.
That doesn’t mean you can’t provide incentives to returning customers, such as discounts or free items.
Another option is to provide cash back or discounts. You can offer this to customers who refer others to your store. This brings in new customers while increasing the loyalty of existing ones.
5. Play with Financing Plans
Furniture can be costly. Not every prospective customer has the funds to spend all at once on a large item such as a sofa or a large-screen television.
That is why, if you provide simple financing options that make these large purchases easier for the customer, you can significantly increase loyalty.
Payment plans that are interest-free for the first few months are popular. This is because they provide the customer with a financial break while also incentivizing them to pay for their purchases as soon as possible.
Final Thoughts
Trends and technology in the furniture industry come and go. But a solid marketing strategy will always play a significant role in the success of any brand. Even if you are one of the top eyelash vendors in california, or someone selling apparel, the right marketing strategy will take your business to the next level.
No good marketing strategy will include only one of these tactics. To remain competitive in the expanding world of furniture ecommerce, you must have a comprehensive, integrated marketing strategy like the one above.
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