Are affiliate programs relevant in 2022?
The relevance of affiliate programs has grown in recent years, and in their forecasts for the future, experts note a tendency towards its increase. The use of such programs allows you to effectively develop your Internet business. The most popular are casino CPA affiliate programs, marketplaces, and other areas. It is beneficial to use them both for novice Internet businessmen and for those whose business is a well-oiled machine that needs to expand the target audience. The programs are equally beneficial for both affiliates and retailers. The former get the opportunity to earn additional income, while the latter will expand their client base and increase their income.
Popular Affiliate Marketing Areas and Predictions
Profitable directions and topics of affiliate programs are constantly expanding, which makes it possible for both parties to earn money – affiliates and retailers. The following areas are still in demand:
- Promotion of online casinos. An extensive area where large teams of affiliates work, giving cases worth hundreds and tens of hundreds of thousands of dollars. Partnership programs for the most part choose to cooperate on the CPA model (first deposit). In recent years, traffic has increased due to work with the help of mobile applications, the possibility of quick access to the types of products of interest.
- Vertical line of betting on e-sports / sports. Unlike the first direction, this has no restrictions on use in many countries. The direction is legalized and presented in the form of services of bookmaker companies. Even though the pandemic has made its negative adjustments, a new stage of activation and demand is predicted.
- Vertical line of beauty/health products. This direction occupies a leading position in popularity. The direction is as extensive as possible due to the demand for the products sold. It is extremely profitable to work in this direction because the issues of beauty and solving health problems will never lose their relevance.
- Commodity vertical. One of the oldest, but demanded directions, affecting all product categories and groups. Subdivided into white, gray, and black offers. It is most profitable to promote white offers with which there are no problems. Gray offers are “clones” of commercial products of world-famous brands. Such offers are often banned. The most problematic are black offers that do not go through the moderation process on advertising platforms.
- Banking vertical. Belongs to the category of white affiliate programs that work with several banking products. For the most part, this applies to credit or debit cards, cash loans. Landing showcases with aggregated products of large banks are in trend here. This approach allows all interested parties to find a profitable option for themselves, which indicates a guaranteed conversion.
- Crypto-vertical. The direction is popular because it works both with investing in different types of cryptocurrency and with trading training. There are a lot of affiliate programs and their number is increasing. Experts predict a significant increase in interest in the direction for the next year, and, consequently, the development of partner networks.
- Dating vertical. Interest in this area has increased due to quarantine conditions. Offers are divided into several categories, but the model with simple registration remains the most popular. The niche was named “everlasting green” because it does not lose its position of relevance.