Whether you’re a novice trying to make it in the music business or an already established name with a following and a fan base, video content is a crucial tool to use in promoting music video. Your sound will always speak to people, but unique video content to associate with your music will draw on a broader audience.
Major social media platforms like YouTube, Instagram, and Facebook are good places to upload video content that will attract listeners to your music. Here are a few of the many types of video content that can be used to promote your music.
1. Music Video
This is, of course, the most obvious way of promoting a new release. Music videos have become almost as important as the actual song for many artists. Videos are often released a few days or weeks after a song is released, which helps to drive up engagements that may have begun to wane since the song’s release. Music videos have become more elaborate and detailed, frequently almost movie-like. But, as with all forms of art, the possibilities are endless. As an example of how popular music videos can be, 23 of the 30 most-watched videos on YouTube are music videos, and all 23 have at least 2.89 billion views.
2. Live Concert Excerpts
No matter how digital or virtual the world becomes, live music concerts will always place avid music lovers. The eagerness to get back to live audiences since the pandemic is proof of that. Fans love to see their favorite artists and bands rocking it on a stage. Posting clips of the atmosphere at a particular concert will increase hype and interest in the places an artist will go to next.
Backstage clips of the artist getting ready, showing the people that make a show possible hard at work preparing for the concert. These are things many fans may never get to experience life, so they would love an opportunity to see a glimpse of what goes on behind the scenes.
3. Acoustic or Studio Sessions
Like the concept of showing backstage footage, recording excerpts from studio sessions allow the fans to see behind the scenes and offers them a glimpse of what it takes to record and produce a song: Clips of the sound engineers, the equipment they use, even music being recorded in the live booth. The aim is to bring the fans into the experience.
4. Direct Video Contact with Fans
Most major social media platforms have a live function that allows many followers to interact directly with an artist. Setting up a session where followers can post questions that will be answered live is one use of this feature, and interacting with fans is an excellent way to promote a new single or album.
Promoting music through videos on social media has become an important part of being an artist. Any savvy musician will be loved by their fans for making an effort to interact so closely with them.