Instagram has exploded in recent years in the best possible way. With over 1 billion active monthly Instagram accounts and close to 90% of those accounts following at least one business, there has never been a better time to market your business on Instagram. Marketing on a visual platform of this type is very different from other platforms that do not have as much image, such as Twitter and LinkedIn, for example. Still, this platform is one you can’t leave out of the equation for your 2021 marketing plan. The strategy could be very easy – get daily content for the platform, buy Instagram likes and engage with the fans.
Getting a business profile
To get started, set up your Instagram account correctly from the beginning. A business account is better than a personal account if you are looking to attract and market customers. If you already have a personal account, you can go to the settings and click “Switch to a professional account”. One of the most important benefits that you will see as a result of the change is that you can now access Instagram Insights . This analytical dashboard lets you see your post reach, engagement, impressions, website clicks, and more. Everything you want to know about how your audience interacts with your account and content will be in Insights. A business profile also gives you the ability to promote posts, advertise, and add a contact button to your profile. When you reach 10,000 followers, a brilliant new power appears: Now you can add links to Instagram stories.
Optimize your profile
An Instagram profile is a difficult thing to work for a business because it is limited in space. You only have 30 characters for your business name and only a few lines for your bio to explain what your business does. For your business profile, make sure you use everything you can. Choose a business category, fill in your bio space and add a link to your website. If you have multiple links that you want to point people to, consider using a service like Linktree O Camping that takes people to a separate page with all the links you want to share.
Learn your ideal moments to post
When it comes to getting in front of your audience – the very goal of marketing – knowing when your audience hangs on Instagram is critical. With your business account at stake, you can find this information by studying your Insights. Take a look at our guides to the best days and best times to post on Instagram to get an idea of when most people visit the app. However, you will still want to deepen your knowledge to get a better idea of your specific audience. Instagram offers users a different way to share content that goes beyond photos, and that is through Stories. Stories allow you to keep a ton of posts together without overwhelming your audience. They can also be interactive. You can ask people questions, give them a link to click, and get their reactions. Ultimately, Stories allow your brand personality to shine through and give your audience a relationship factor that might be lacking in your regular diet.
